Rick Altman broadens the links between genre and theories of language and communication.
He says the genres are classified by the term ''semantic'' elements - music, character types, familiar objects or settings. and ''syntactic'' structures - plot structure, character relationship.
Media forms have consequently become more and more cross generic or hybrid.
Sub genre defines a specific versions of genre
Genre Theory -
Neale, 1980 - genre theory is to do with a circulation if expectations between industries, media texts and audiences. This leads to a ''regulated variety''
Hartly, 1999 - A contract between producers and audiences which 'disciplines' choices and reduces desires.
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