Describe how you developed your skills in the use of digital
technology for media production and evaluate how these skills contributed to
your creative decision making.
I am going to explore how digital technology have contributed to evaluate my creative decision making through my 2
year media course. I will be exploring the different fields of my progress from
my foundation portfolio to my advanced portfolio.
In my foundation portfolio, my partner and i have produced a thriller opening sequence which was a hybrid of two different sub genres, one of which was a crime and the other was man on the run. we have used these sub genres mainly to create tension and suspense throughout the video and to get the audience to get involved in the pressure of the situation and feel sympathy to the protagonist. Through research and viewing existing products, my parter and I
have analysised different hybrid thriller movies to have a rough idea of how it is shot and edited. As this was the first year I have studied media, it was quite tough
getting used to the different types of technologies and to get used to it, for instance the editing
software we have used was final cut express. I have also researched and learnt few skills from my media
teachers and also by viewing online tutorial videos - how to add the time code at the bottom of my CCTV footage to make it look like it is being recorded and someone is watching . As our movie opening was
located around an elevator, we have taken many different angles in order to
make the opening more creative and to build tension to the audience. We have used four different high angle camera shots from different location around the elevator, which allows the audience to have a better view of what is happening In the
editing process, i have used simple but effective editing, getting the different angle of the incidence happening into one continuous editing.
In my advanced portfolio we have used a wider range of different digital technology to produce a music video using a exisiting artist. As my partner was an exisiting upcoming UK rap artist, i was lucky to use him own single '' Starry Eyed Remix''. As the genre of the music was raped based, we have followed the typical style of most rap music video. As I have gained experience in our first year
of studying media, i found it more fun and easier to make my music video as i had a better understanding of the editing software and the use of camera. For our music video we have used a more advanced camera - canon 550 d which has allowed us get a wider range of better shots - fading in and out of the background of the artist. I
have used more advanced editing software to do different type of editing and the colour correcting in Adobe premier. Over the two year course I
have learnt how to use variety of different technologies to produce an effective
product. I have learnt how to edit
effectively, sync music track to the video, and how to add two different videos
onto one frame.
Another new technology I found quite hard adapting quickly
was Photoshop. I have used this software to produce ancillary tasks. To make a
CD album cover, and produce a poster for the music video release. It took a lot
of practise and time to understand how to use the different aspects with the
help of our media teachers. I believe learning how to use these softwares and
getting to know how to use them effectively, have influenced my creative decision making into making a more
advanced and professional piece of product, whereas in our foundation
portfolio, we didn’t have access to more advanced softwares.
However one of the most important digital technologies we
have used throughout the two year course was the internet. We have used this technology
to research into existing products and to also advertise our final product –
music video, which has allowed us to get different feedback from friends and
families. We have also used social networking sites to promote our music video,
and ancillary tasks we have produced in our advanced portfolio.
In my foundation portfolio we have used blogger, and ,most
of the research came from slideshare and watching different videos in youtube,
however in my advanced portfolio we have used different technologies to promote
our music artist, for example putting the music track of our artist on soundcloud
and sharing the link through social networking.
Overall from my foundation to advanced portfolio, i have
learnt how to work with many different software programmes which enabled me to
produce an effective product. I have also gained my creative decision making as
i got familiar with the different technologies.
