What is Propaganda?Propaganda is the manipulation of information to influence public opinion.
What is Hypodermic needle theory?
The Hypodermic Needle Model suggests that the information from a text
passes into the mass awareness of the audience without the audience
really having to think about what the message really is, the theory
suggests that the audience are manipulated by the creator of the media
product, the modern day issue raised by the hypodermic needle theory is
that the amount of violence seen in video games, films (especially
horror films and music videos for example will cause the viewers (usually a
younger person) to be affected by the violence impassively or not.What is the cultivation theory?
This theory asserts that information from the media moves in two
distinct stages. First, individuals (opinion leaders) who pay close
attention to the mass media and its messages receive the information.
Opinion leaders pass on their own interpretations in addition to the
actual media content.Media Impact on younger Children
Media violence is especially damaging to younger children as they cant differentiate between real life and fantasy.
89% of top selling video games contain violent contents.
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